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- Jan 29, 2025
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- Macan 4S

OTA is about technology capabilities, Porsche does not offer them because they still years behind Tesla and Chinese car companies, is like saying that Blackerry was better than Iphone because ther phones still retro. in fact VW is teaming with Chinese automakers to solve this issue.Another thing that people don’t often consider is that OTA is less important to these car companies that don’t build their business on selling a promise of delivering features that don’t exist today. Porsche isn’t selling me a Macan by telling me what I will be able to do with it after an update next year.
There is still value in OTA for bug fixes, addressing recalls, and it just so turns out that consumers really like it as a feature. But it’s no coincidence that Tesla is the best at vehicle OTA - it’s the lynchpin of the whole business. How else can you sell a promise to deliver something later, and continue promising it for the better part of a decade? You have to convince consumers that it’s just another update or two down the road. Without OTA, Tesla loses all of the momentum that inflated their stock price, those baked expectations that every Tesla can be a robotaxi some day.
So while OTA is something customers are more frequently looking for, it’s no wonder everyone else is more conservative about modifying your vehicle. They get to weigh the urgency and risk of each fix, decide what method is more disruptive and likely to cause complaints, etc.
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