Wrapped Macan Electric EV for Overwatch 2 Promotion at Gamescon 2024

Dive into the world of Overwatch 2® at Gamescom with Porsche

21/08/2024

With more than 300,000 visitors expected, Gamescom will surely once again be the biggest get-together for the worldwide gaming community. For the second time, Porsche has a presence there with its own stand. At the sports car manufacturer’s exhibition space in Hall 9.1, visitors can dive into the world of the popular game Overwatch 2®.

In the spring of 2024, Porsche and game developer Blizzard Entertainment® cooperated for the first time on the successful Overwatch 2®. For the duration of Gamescom, the digital Porsche package is once again available in the game, with players being able to use it to equip the characters D.Va and Pharah with skins inspired by Porsche.

“The joint project with Blizzard is a great success that has inspired fans all over the world,” says Deniz Keskin, Head of Brand Management & Partnerships at Porsche AG. “At Gamescom, we have created a special multi-sensory experience of the game with a special Porsche touch for the community to enjoy.”

Interactive stand concept: experience the Overwatch 2® universe up close

Inspired by the game character D.Va’s home – the South Korean coastal city of Busan – the exhibition stand combines an immersive experience in an Korean ambience with interactive elements. For example, there is an area for karaoke – a popular competitive pastime in Korea – as well as one for gaming, of course. Here, not only can visitors compete against each other, but a ‘Beat the Streamer’ contest is also planned with content creator Bogur, who is well-known within the Overwatch® scene. There is also an Easter egg hunt for the game’s fans, as a number of its familiar elements are hidden on the stand.



“Combining the style of Porsche with the world of Overwatch has been a fantastic experience,” said Dion Rogers, Art Director of Overwatch 2®. “Seeing D.Va’s home of Busan represented, along with the life-sized D.Va mech statue, is surely going to be amazing for everyone at Gamescom.”

Activities with well-known personalities from the gaming scene

Alyson Tabbitha from the US and Stellar Cosplay from the Netherlands, two internationally known cosplayers, will be appearing at the show in sophisticated costumes as the two Porsche-inspired characters D.Va and Pharah. Alyson Tabbitha will be cosplaying fan favourite D.Va and can be seen on the Porsche stand on Saturday and Sunday. D.Va and her robot-like Mech incorporate many design elements of the electric Macan, including the characteristic flat upper light unit with the brand’s signature four-point daytime running lights. Stellar Cosplay will be slipping into the role of Pharah from Wednesday to Friday. The game also contains a virtual outfit for this figure that is clearly influenced by Porsche and based on the Taycan. Both skins will be available in the game again for the duration of the show.



The all-electric Macan with a unique Overwatch® look
The way that design inspiration can also work in the opposite direction is illustrated by a Macan show car with unique Overwatch® styling. The community voted on the decals in advance on IGN.com. The winning design, ‘Nerf this’ – one of D.Va’s favourite expressions – can be seen at the Porsche stand. Right next to it will be a life-sized statue of D.Va’s robot-like Mech, known as Tokki. Porsche first presented the statue at South by Southwest® in March.



About Overwatch 2®

Overwatch 2® is an optimistic vision of the near future that imagines a world worth fighting for. Super soldiers, scientists, cyborgs and omnics compete for control of places all over the world. Forty-one unique heroes fight within the bounds of diverse, dynamic maps and arenas where collaboration and adaptability are key. Overwatch 2® is available free of charge for PC, Xbox, PlayStation and Nintendo Switch. All information on the Porsche x Overwatch® cooperation can be found here.







VIDEOS FROM GAMESCON2024:

I'm not quite sure what to make of this - but my initial reaction is not positive - but I also understand Porsches needs to bring new blood into the brand to remain viable (all companies really) - no one wants to follow Cadillac's model of very very loyal but shrinking customer base…

just always hate it when I'm reminded I'm no longer the target demographic -

That’s how I feel too, I’m not the target of this campaign (even though I still game) and not loving it… but I’m not against it either.

Desperate times for EVs = Desperate measures, me thinks!

There were lots of young people at Electrify Expo and they are the ones who will inherit the future planet so I’m all for engaging them.

Porsche always has been aspirational brand and something that you save up for so I like that they are engaging the next generation.

no one is going to wrap their car like that but that’s not the point