Porsche deliveries tumble further in first quarter

[TomekGnomek]

Interesting data from Q1:
https://newsroom.porsche.com/en/2026/company/porsche-deliveries-first-quarter-2026-42107.html

All models besides 911 are down, all markets besides Germany are down. Overall seems like a confirmation of everything can find on this forum and almost every review of the new Cayenne EV - the brand value is no longer enough especially in the EV segment.

"Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US."

Taycans are down even further, explains why you can get new ones -30% off MSRP. Macans are also heavily discounted which means residuals are going to crash in a similar way.

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[spiker]

Interesting data from Q1:
https://newsroom.porsche.com/en/2026/company/porsche-deliveries-first-quarter-2026-42107.html

All models besides 911 are down, all markets besides Germany are down. Overall seems like a confirmation of everything can find on this forum and almost every review of the new Cayenne EV - the brand value is no longer enough especially in the EV segment.

"Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US."

Taycans are down even further, explains why you can get new ones -30% off MSRP. Macans are also heavily discounted which means residuals are going to crash in a similar way.

Love to find a new Taycan for sale with 30% off, would you direct me to the dealership.

 

[daveo4EV]

Interesting data from Q1:
https://newsroom.porsche.com/en/2026/company/porsche-deliveries-first-quarter-2026-42107.html

All models besides 911 are down, all markets besides Germany are down. Overall seems like a confirmation of everything can find on this forum and almost every review of the new Cayenne EV - the brand value is no longer enough especially in the EV segment.

"Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US."

Taycans are down even further, explains why you can get new ones -30% off MSRP. Macans are also heavily discounted which means residuals are going to crash in a similar way.

this is a narrative that you can get xx% off MSRP on all these Porsche EV's - please list the delaerships and VIN's of the cars being sold for these prices…

I can never find it!!

 

[TomekGnomek]

I can never find it!!

What do you mean "I can never find it"?

I don't know how it works in US (seriously) but in EU in general the discount is never advertised. There is a listing price and you talk to the dealer, show interest in particular car, perhaps have some relationship with the dealer after previous cars, haggle to some extent between few dealers and usually you get a much better offer than MSRP. Not for 911s but I've had offers for MY2025 Taycans still on the lot in March 2026 for ~30% less and one YT review I saw mentioned the guy buying a very high end one for well above 30% off (which I can believe). Usually you don't get the preferred financing (like special lease terms) with these offers but it usually adds up to no more than 2-4% difference.

It surely depends on the market, USA is still strong for Porsche so perhaps they are not willing to drop prices yet but in Poland the discounts for EVs are heavy and I bet you in China they are even bigger. You can buy a GTS in Poland for -10% and I'm not kidding, a friend had one delivered a few weeks ago.

There is no company in the world that will not review pricing after 20% drop in sales. It usually starts with weaker products on weaker markets and it's usually not obvious so there is no brand erosion but it's there.

 

[daveo4EV]

What do you mean "I can never find it"?

I don't know how it works in US (seriously) but in EU in general the discount is never advertised. There is a listing price and you talk to the dealer, show interest in particular car, perhaps have some relationship with the dealer after previous cars, haggle to some extent between few dealers and usually you get a much better offer than MSRP. Not for 911s but I've had offers for MY2025 Taycans still on the lot in March 2026 for ~30% less and one YT review I saw mentioned the guy buying a very high end one for well above 30% off (which I can believe). Usually you don't get the preferred financing (like special lease terms) with these offers but it usually adds up to no more than 2-4% difference.

It surely depends on the market, USA is still strong for Porsche so perhaps they are not willing to drop prices yet but in Poland the discounts for EVs are heavy and I bet you in China they are even bigger. You can buy a GTS in Poland for -10% and I'm not kidding, a friend had one delivered a few weeks ago.

There is no company in the world that will not review pricing after 20% drop in sales. It usually starts with weaker products on weaker markets and it's usually not obvious so there is no brand erosion but it's there.

desirable "new" EV's being sold for massive discount in North America is largely a myth - you can get some discount but no different than any new car if you're a hard negotiator…prices are less advertised

30% off a new Taycan vs. MSRP is not happening at any of my local dealers…

 

[Bob Taylor]

Interesting data from Q1:
https://newsroom.porsche.com/en/2026/company/porsche-deliveries-first-quarter-2026-42107.html

All models besides 911 are down, all markets besides Germany are down. Overall seems like a confirmation of everything can find on this forum and almost every review of the new Cayenne EV - the brand value is no longer enough especially in the EV segment.

"Overall, deliveries of the Macan model range declined by 23 per cent year on year, mainly due to the decline in the rate of the ramp‑up of electromobility, the market launch of the Macan Electric in the same period the previous year, and the discontinuation of tax incentives for electric and hybrid vehicles in the US."

Taycans are down even further, explains why you can get new ones -30% off MSRP. Macans are also heavily discounted which means residuals are going to crash in a similar way.

Not in West Palm Beach

 

[Petzi]

this has nothing to do with anything on this forum. this is mostly china and the whole state of world affair. this has to do something with the reluctance of porsche customers to switch to electric. it should be compared to the numbers of comparable car companies like mb, bmw or ferrari. for sure postings like this hurt all of us.

porsche will give you 7% max. on a new order. as it all ways did. they are billions of cash reserves away from discounting 20%

 

[TomekGnomek]

porsche will give you 7% max. on a new order. as it all ways did.

I got 8% on mine custom ordered during launch time - so that's not true.
I agree however it was always <10%.
Now it changed for Macan and especially Taycan in a big way - in Poland at least.

this has nothing to do with anything on this forum. this is mostly china.

Well this is also not true, EU and emerging markets are all on this level and on 3x the volume so it's a much bigger issue:

As for this situation (not) having anything to do with what's on forums - well, Taycan sales took a nose dive mostly because of what you can find on online: reliability issues, massive depreciation partially due to virtually no software updates over the years, target group being very aware of all etc this so it's not surprising.

 

[TomekGnomek]

As for the discounts, here is a brand new Taycan GTS worth 806k PLN offered on the official website for 677k (see the description) so that's 16% off the MSRP and this is just what's advertised, you will get more than 20% on this one and this is a GTS:

https://finder.porsche.com/pl/pl-PL/details/porsche-taycan-gts-nowy-ZEQL2P?model=taycan&page=2

Also it's very rare for Porsche in Poland to provide info about the discount on their official website because in EU this is always the starting point of negotiations. Dealers offer some cars on 3rd party websites for far less than this. Deals on demo cars, MY2024/2025 and basic versions are crazy. Also you can look there and you'll easily find heavily discounted Macans. And again - what's advertised it's never final here. This is the first time I'm seeing something like that, previously I agree with @Petzi it was 5-7%.

 

[Petzi]

tomek, would be such a nice change if you would stick to facts. your discounted taycan is a eccentric red 2025.. I wrote: “porsche will give you 7% max. on a new order”. show me that you can spec a taycan and get an offer with more than 7% discount.

just to state facts: i still have 2 macan (turbo & s 2025). never had the slightest problem and love them.

 

[TomekGnomek]

tomek, would be such a nice change if you would stick to facts. your discounted taycan is a eccentric red 2025.. I wrote: “porsche will give you 7% max. on a new order”. show me that you can spec a taycan and get an offer with more than 7% discount.

Well sorry this discussion started with guys asking for "VIN's of the cars being sold for these prices…" - so here you go, it's easy, in my area there are many similar cars to choose from. All I'm telling is it depends on the market. There may not be any cars like this in Orange County but there are plenty of them in countries not adopting EVs as fast or in countries with lots of options from China putting overall pressure on the market.

Cars on the lot like this MY2025 Taycan GTS are new, no milage, on the latest platform J1.2. There are 2026 cars on the lot and also you can get very good deals on them.

As for new, custom orders - obviously you will not get deals as good as for cars on the lot but again from my personal experience (meaning offers I had and friends who bought cars) you can get 10-15% for a new order, above 20% for a car on the lot and above 30% on cars sitting on the lot longer with weird specs (usually very expensive specs like still unsold MY2025 Taycan Turbo GT with Weissach pack). Some dealers are very creative like they spec the car as you wish, order it "for the lot" and sell it to you once it arrives based on a deal you'd get for the car on the lot.

This is way better compared to what was possible a year ago, in case of EVs it seems to be a buyers market (depending on the country) and if you shop for a car, use this to your advantage - that's all I'm saying.

PS again, my custom order of a new Macan was above "max 7%" what you are suggesting so there is that. and I agree these are great cars hard to match by anything on the market (hard to match in case of Macan, impossible to match in case of Taycan) but this has nothing to do with this.

 

[racerjim]

FWIW we got 20% off sticker on our car at the end of last year. The dealer had the car since August and tried to make a couple deals on it, but no one would bite. They made the deal to us to talk us out of a Macan 4 that we found at another dealer and wanted them to pull in and sell to us. It is not the build we would have preferred, white was not our first choice, nor were the 22" wheels. But it had all the critical stuff we wanted. And we are super happy with it, no regrets at all! I'm pretty sure this was a one-time opportunity and I wouldn't count on the same luck next time around.

Having said that, I think the problem Porsche is facing is that mentioned by the OP, in that the "Porsche premium" for the Porsche driving experience of 911s or 718s doesn't translate into the electric cars. Porsche made the decision to make a Porsche that happened to be electric (and drove and handled like a Porsche) rather than an EV that happened to be a Porsche (and had the OTA and one-pedal driving stuff that most other EVs have and that EV intenders are looking for). I think they probably didn't know any other way to engineer a vehicle, it's so ingrained in their DNA. And it leads to high cost and thus high price

 

[FirstEV]

I was offered 11% on another customer order Macan EV and 14% on a Cayenne e-hybrid (customer order as well) before I ordered my Cayenne EV.

 

[W1NGE]

What do you mean "I can never find it"?

I don't know how it works in US (seriously) but in EU in general the discount is never advertised. There is a listing price and you talk to the dealer, show interest in particular car, perhaps have some relationship with the dealer after previous cars, haggle to some extent between few dealers and usually you get a much better offer than MSRP. Not for 911s but I've had offers for MY2025 Taycans still on the lot in March 2026 for ~30% less and one YT review I saw mentioned the guy buying a very high end one for well above 30% off (which I can believe). Usually you don't get the preferred financing (like special lease terms) with these offers but it usually adds up to no more than 2-4% difference.

It surely depends on the market, USA is still strong for Porsche so perhaps they are not willing to drop prices yet but in Poland the discounts for EVs are heavy and I bet you in China they are even bigger. You can buy a GTS in Poland for -10% and I'm not kidding, a friend had one delivered a few weeks ago.

There is no company in the world that will not review pricing after 20% drop in sales. It usually starts with weaker products on weaker markets and it's usually not obvious so there is no brand erosion but it's there.

Such discounts were possible with J1.1 Taycans on the fire sale prior to the launch of J1.2. Porsche GB over purchased J1.1s leading to stock piles never seen for any Porsche before.

Today, in stock J1.2 cars have 10% off at my dealership today which is for sure the opening position. Cheaper finance is available on top and no doubt other incentives.

Macan EVs stock cars are at list price but not clear what discount you might expect - 5% is my guess.

Cayenne EV allocations are all sold for this year (45 cars at my dealership) with next likely slot for April next year.

Ergo, regional variations persist.

 

[Somehow]

I hate ordering cars with too much demand. Got a nice discount on my Macan, delivery times are fine, the car has been on the market for two years already (don't like ordering within the first 1 1/2 years) and the sales rep actually worked hard to get my order. That's how I like it. If you care too much about value retention, you should get a car that costs less, than any "premium" car will loose in value (or buy used). If you want a "hype" car, those times are over (for good). Good times for me to get my first Porsche. Only buying new, because it's a company car, though. Would never buy a private daily new.

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