Macan EV outsold ICE model by almost double in Q4 2024

[evdriver2016]

Taycan taking a dive is normal.

Happened with the X and S once the 3 and Y were available.

Taycan will continue to be low volume while the Macan EV sells like hotcakes And things below it from Audi and VW start to take hold.

Macan EV is the killer app for Porsche. Really hits the sweet spot for their mass market customers.

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[henrus]

Taycan taking a dive is normal.

Happened with the X and S once the 3 and Y were available.

Taycan will continue to be low volume while the Macan EV sells like hotcakes And things below it from Audi and VW start to take hold.

Macan EV is the killer app for Porsche. Really hits the sweet spot for their mass market customers.

I agree. I owned 2 Model S’s before moving on to the X, and was never tempted by the Taycan (poor relative range, slow/buggy tech, washed out stylish compared to the prototype), but I love the Macan EV. Better than any Tesla I’ve owned or driven by a mile. Just my two cents.

 

[USMA81]

I didn’t buy a Taycan because I didn’t want a sedan, the seating position is very low (been there, done that with my 981), the range was poor and the reputation of having serious problems was too worrisome. I think the last issue can be difficult to overcome for any vehicle, and especially this one given its price.

More broadly, a key issue that affects EV adoption in the US is charging infrastructure. The federal government utterly and completely failed in the past couple of years to deliver the installed systems for which the budget was approved (not a political statement, just a fact). In the US Southwest, the infrastructure is OK if I stay on major highways, but there obviously aren’t enough stations (1) in major metropolitan areas nor (2) in remote locations away from highways.

 

[alxman]

I didn’t buy a Taycan because I didn’t want a sedan, the seating position is very low (been there, done that with my 981), the range was poor and the reputation of having serious problems was too worrisome. I think the last issue can be difficult to overcome for any vehicle, and especially this one given its price.

More broadly, a key issue that affects EV adoption in the US is charging infrastructure. The federal government utterly and completely failed in the past couple of years to deliver the installed systems for which the budget was approved (not a political statement, just a fact). In the US Southwest, the infrastructure is OK if I stay on major highways, but there obviously aren’t enough stations (1) in major metropolitan areas nor (2) in remote locations away from highways.

The target was to develop the charging infrastructure by 2030. It is moving slowly but not only because of having to clear federal regulations, recently decreased to facilitate adoption, but also because several of the states have been reluctant or very slow in planning and implementing the technology. So the “not so political statement of the federal government utterly and completely failed” should include state governments as well! Besides, 2030 is a quinquennium away. I think the infrastructure will be developed eventually. At this point in time it is hard to know whether the new government is going to help (reducing federal regulations), discourage, or be neutral.

 

[RunningOnSolar]

It will be interesting to see what happens particularly in the next 4 years in the US. There are elements within the now dominant party that are EV hostile and a lot of disinformation being spread. Whether Elon Musk's influence is enough to ultimately benefit EV infrastructure improvement is a big question mark, whatever else you may think of him.

There are a few keys to improving this situation. As stated, range and charging time will continue to improve. Although for my needs (and I take long road trips), the Macan 4's engineering and superb charging planner is perfectly adequate. I hope the infrastructure dollars are used appropriately, but that isn't a priority of at least two of our federal government branches and many state governments. We can drive adoption by using the infrastructure, even when home charging is more convenient (certainly using our free charging to the fullest).

The way we talk and write about our Macans and EVs in general is also critical. Honestly discussing what our EVs mean to us and the satisfaction we get out of them is key. It means a lot to me to have overall lower environmental impact and higher efficiency than ICE vehicles. I still find my Macan the best vehicle I've ever owned. Our Solterra (even with lack of commitment by Toyota/Subaru) has handling characteristics and ride only beaten by the Macan 4 (in my experience) .

And... if you live in a state and or area conducive to solar, having your own electric production capability is impossible to beat (with the possible exception of November to February). Renewable infrastructure of any kind whether personal, community or utility owned brings these advantages home for everyone.

 

[USMA81]

The target was to develop the charging infrastructure by 2030. It is moving slowly but not only because of having to clear federal regulations, recently decreased to facilitate adoption, but also because several of the states have been reluctant or very slow in planning and implementing the technology. So the “not so political statement of the federal government utterly and completely failed” should include state governments as well! Besides, 2030 is a quinquennium away. I think the infrastructure will be developed eventually. At this point in time it is hard to know whether the new government is going to help (reducing federal regulations), discourage, or be neutral.

Good context. Yet from my perspective, it shouldn’t take, what, 6 years to get some chargers installed. I saw they had installed one charger since the law was passed several years ago (maybe more now). I didn’t know states had input; hold them accountable as well. Maybe I’m missing part of the complexity, but the picture doesn’t look very good. I’m just looking for results, which have been incredibly slow to materialize. I doubt this is a left vs right issue and am not hopeful it will get better.

 

[W1NGE]

New Macan ICE | Macan EV Forum, News, Info - MacanEVowners - if Porsche go ahead with ICE / Hybrid then Macan EV sales will fall off the proverbial cliff until government mandates take the choice away.

Same plan for Cayenne EV as we know.

 

[Timcat]

New Macan ICE | Macan EV Forum, News, Info - MacanEVowners - if Porsche go ahead with ICE / Hybrid then Macan EV sales will fall off the proverbial cliff until government mandates take the choice away.

I don't think so, at least in the UK, for this reason (given in the thread you mention).

In the UK, new car ICE sales (equivalent to many of the Porsche ICE range) after 1st April 2025 will have a year one VED rate of £4,680 or £5,490 on top of the price that already has 20% VAT added.

 

[nulled]

ICE has no future—just like gas lamps before it, it’s destined to be a relic of the past.

 

[prime]

Interesting data...

https://www.carscoops.com/2025/01/p...can-evs-as-ice-in-q4-2024-but-theres-a-catch/

• Porsche sold 310,718 vehicles in 2024, including 102,889 units of the Cayenne.
• The Macan EV sold nearly twice as many units as the ICE version in Q4 2024.
• The electric Taycan sales dropped by 49%, while the 718 lineup saw a 15% increase.

Porsche has released its global sales results for 2024, reporting 310,718 vehicle deliveries, a 3% decline compared to 2023. One of the highlights is the Macan EV, which managed to outsell its internal combustion engine (ICE) counterpart in the fourth quarter of the year. On the flip side, the fully electric Taycan struggled to find buyers, with sales nearly halving compared to the previous year.

The Porsche Macan EV made its debut in January 2024, but customers didn’t get their hands on one until the very end of September. Of the 27,795 units sold in Q4, nearly 66% (18,278) were electric, while the remaining 9,517 were gas-powered models.

Why the Macan EV’s Win Needs an Asterisk

Before anyone pops champagne over the Macan EV outpacing its aging ICE counterpart, it’s important to note that the gas-powered version was discontinued in Europe, one of Porsche’s key markets, as of spring 2024, due to tougher cybersecurity regulations. Buyers in the EU essentially had no choice but to go electric if they wanted a Macan. Meanwhile, in the U.S. and other regions, Porsche still offers both versions side by side.

Sales person at Porsche told me people in California are scrambling to get the last batch of gas Macans as they’re getting discounted in next year or two, sales of the EV were at a trickle and there are deals to be had. Likely why Porsche decided to pull back on the EV ambitions..

 

[krissrock]

so the impending cessation of ICE cars is making the ICE sales increase

 

[henrus]

Until they solve the charging stations problem (helped when Porsche can access Superchargers), sales will probably continue to be unsteady. Lots of people live in multi family housing situations where getting a home charger is not an option. I’ve owned Tesla’s since 2013 and been a believer since, but always had/have an ICE car for long trips or backup (oops I forgot to plug my car in). Most families who could, likely won’t go all EV until this is solved.

 

[RunningOnSolar]

I just had my Macan 4 in the shop for two days this week and the loaner was an ICE Macan. The dealer addressed the headlights recall issue, did a couple of of other updates and dealt with a sticky latch problem I've had with the hatch.

Experience with the ICE Macan really made me appreciate my Macan 4 so much more. The Macan 4 tech, ride and handling is clearly superior to the ICE version (not that some of it can't be fixed with an update). I am more convinced than ever of my BEV preferences (as stated above). Sometime I may post my ICE annoyances list, but that may inflame some people who won't or can't switch due to infrastructure or other issues, so not today...

 

[evdriver2016]

I just had my Macan 4 in the shop for two days this week and the loaner was an ICE Macan. The dealer addressed the headlights recall issue, did a couple of of other updates and dealt with a sticky latch problem I've had with the hatch.

Experience with the ICE Macan really made me appreciate my Macan 4 so much more. The Macan 4 tech, ride and handling is clearly superior to the ICE version (not that some of it can't be fixed with an update). I am more convinced than ever of my BEV preferences (as stated above). Sometime I may post my ICE annoyances list, but that may inflame some people who won't or can't switch due to infrastructure or other issues, so not today...

I find that hard core Porsche ICE people just don't understand what driving a great Porsche EV does to you.

You just don't even consider ICE an option anymore...

 

[Fun TC Driving]

Re the thread title, very interested in seeing how Macan EV sales fare all four quarters of this calendar year. Hopefully well.

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